We are big fans of marginal gains - lots of little improvements add up to create a large impact.
Analytics is hard. We know this from some of the tracking installations we've had to fix over the years. Conversion Rate Optimisation step 1 is to sort the analytics and make sure the data is right. That's critical to make good decisions and implement successful split tests going forward.
Find out moreWe've been running user testing, surveys and utilising other data gathering tools since 2010. To us, it's now normal, but we are always surprised how little this is done online. We can carry out one-off user testing or roll it into retainers, site builds or in our ongoing Momentum plans.
Find out moreWe are a customer-first digital agency, so conducting critical analysis and user testing from a customer point of view is critical to understanding their issues and maximising your website effectiveness. We use various tools and methodologies to categorise findings and suggest improvements.
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