Brighton Palace Pier
"We love the LOOP platform because it allows us to have full control over our own site, regularly update content and fine-tune things quickly based on feedback." Sam Purcell, Assistant Events & Marketing Manager, Brighton Palace Pier
Fact file
Client: Since 2025
Brighton Palace Pier is an iconic Victorian landmark boasts a variety of thrilling rides and embodying a quintessential British seaside day out.
Challenges
Brighton Palace Pier wanted a new website as their old one was approaching a decade in age and had an incredibly limited CMS of which they had incredibly limited access.
They were having to pay out of pocket every single time basic changes needed to be made and when you're in an industry that evolves so quickly, they knew they needed something new that would evolve with them.
The LOOP Solution
Our solution delivered a highly visual, exciting, and high-performance website designed to impress.
We focused on creating a powerful, easy-to-use CMS with intuitive block editing and multi-level user access, empowering staff to update content effortlessly without needing technical support.
The new site incorporates immersive imagery and video, bringing the Pier's experience to life. With clear, structured navigation and an optimised mobile experience, key information is easily found and navigation is smooth across all devices.
We also provide ongoing updates and enhancements, ensuring the site remains fresh and current, ultimately giving the Pier team greater control and a stronger visual impact.
--
Explore our recent Case Studies to see LOOP in action.