Haynes Motor Museum

Fact file

Client: Since 2025

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We partnered with Haynes Motor Museum in Somerset to deliver a completely reimagined digital presence using our LOOP Guest Experience Platform.

With a new mobile-first design, LOOP helps to bring the Museum to life online — showcasing its world-class vehicle collection while making it easier than ever for guests to plan their visit, go through to book tickets, and engage with the Museum’s wider offering. 

  • Mobile-first redesign
  • Multi-site platform - integrating multiple sites into a single, scalable CMS powered by LOOP
  • Streamlined access to booking tools and guest day planning.
  • Enhanced accessibility to meet high accessibility standards.

Built as a scalable platform, the solution also brings together their other trading arms — including Haynes Heritage Engineering and the John Haynes Classic Motor Show — under one digital roof.

LOOP allows the marketing team to manage multiple brands seamlessly while ensuring a consistently high standard of user experience across every touchpoint. The result is a future-ready Guest Experience Platform tailored to the needs of modern museums: dynamic, flexible, and built to grow.

“This launch marks an exciting step forward for the Museum. It will enhance the user experience and strengthens the connection between our collection of historic vehicles and our charitable objectives. The new site will further strengthen our digital reach acting as a go to resource for visitors and motoring enthusiasts but also provide an improved channel for support with marketing campaign activity.”

We’re delighted to have a dynamic platform that reflects our ambitions and makes engaging with the Museum more accessible than ever,”
- ‍Steve Mytton, Marketing & Communications Director