What’s New with LOOP in 2025 (So Far)

Neil Lewin More 

Published by:
Neil
Owner

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We’re only a few months into the year, but 2025 is already shaping up to be a big one for LOOP — with high-impact releases, exciting new client launches, and industry recognition for the work we’ve been doing to transform the digital experience for visitor attractions.

LOOP continues to create momentum with our innovative attraction website-as-a-service model.

Recent Highlights

• 🥈 2nd place in the Blooloop Innovation Awards in the highly competitive Guest Journey category

• ⚡ Two major product releases ahead of the main season

• 🚀 Seamless full rebrand of Twycross Zoo (within days) using LOOP’s flexible theme system

• 🎟️ Launch of the new Pac-Man Live Experience website

• 📈 Multiple new clients signed and onboarded — from multi-site operators to niche destinations

Keep an eye out for more case studies soon, and we're also set to be speaking at a whole host of industry events in the coming months.

These wins are backed by two platform-wide updates focused on performance, flexibility, and giving content teams more control in the run-up to Easter.

Key Product Updates

  • Multi-brand theming
    Set up separate themes for multiple brands, locations or campaigns, all in one LOOP site.
  • Mega menu builder
    Bring your brand to life with clear CTAs, highlights, images, and flexible navigation layouts
  • New and improved content blocks, image and layout options
  • New Daily Shows & Events listing — schedule content that changes by date or season
  • Enhanced SEO & Schema tagging
  • Full under-the-hood CMS upgrade

These updates are being released across all LOOP sites, all as core updates within the ongoing subscription.

Hopefully they will help marketing teams showcase their value proposition online and stay nimble as the main season ramps up.

 

What’s Next?

We’ve got more to come this year — with some exciting core updates and add-ons planned. If you’re already on LOOP and want help enabling any of the new features, just let us know. And if you’re curious about what LOOP could do for your attraction, drop us a line at hello@semantic.co.uk