Reflecting on a Year of Innovation with LOOP
As 2024 comes to a close, we’re taking a moment to celebrate the progress we’ve made with LOOP this year.
Here are some highlights of how LOOP has helped attractions stay ahead, deliver seamless guest experiences, and continue innovating.
1. Clients love getting new core features without added costs
One of LOOP’s greatest strengths is its ability to grow with our clients. Regular updates ensure that attractions receive valuable new features without the need for additional investments.
Here's a sample of what we’ve rolled out in 2024:
- Interactive maps
- Advent calendars / offers grid
- Trigger offer modals
- New navigation, header, footer, and layout options
- Horizontal scrollers and panel listing options
- Seasonal effects and animation transitions
- New opening times and events functionality
- Dynamic masonry, gallery, countdown and timeline modules
- Signpost and video embed options
- Updated pricing and decoy layout components
That’s on top of a host of new block layouts, content options, bug fixes, and under-the-hood optimisations. All the core LOOP features are included as part of clients’ subscriptions, meaning LOOP clients received thousands of pounds worth of enhancements at no extra cost.
2. Mobile-first is key
With 1 in 5 adults in the UK now exclusively using their phone to go online, mobile optimisation isn’t optional—it’s critical. LOOP ensures that attractions deliver seamless, app-like experiences to guests, wherever they are.
From fast-loading pages to intuitive layouts, LOOP’s mobile-first design helps attractions capture on-the-go audiences and meet the expectations of today’s mobile-savvy visitors.
3. Brands need easy systems that just work
Marketers shouldn’t have to wrestle with clunky, complicated tools. LOOP’s user-friendly platform allows attractions to focus on delivering results rather than figuring out technology. Simple systems that work intuitively and are fast to get great results are at the heart of what we do.
4. Websites are a key part of the guest experience
A website isn’t just a digital brochure—it’s a key part of the guest journey. LOOP helps attractions create a experiences that integrate pre-visit planning, on-site engagement, and post-visit connections, helping to delight your guests throughout their experience.
5. Fast systems can free marketers to focus on innovation
When the essentials are covered, attractions can spend their time on higher-value initiatives. LOOP gives marketers the foundation they need to implement other systems and initiatives to maximise their marketing impact.
6. Guest expections are skyrocketing
Guests demand sleek, interactive websites that rival the best apps. LOOP’s optimised components and engaging features ensure attractions stay ahead of these expectations.
7. Evolving brands need websites that keep pace with their growth
As attractions grow and adapt, their digital presence must evolve too. LOOP’s scalable, flexible platform ensures that websites grow alongside physical attractions, providing a long-term solution for innovation.
This year has been all about helping attractions elevate their digital game and stay ahead of guest expectations.
With LOOP’s continuous updates, mobile-first design, and focus on usability, we’re proud to support attractions in delivering exceptional online experiences.
In 2024 we were just getting started, and have a bunch of exciting plans for 2025! Watch this space... and if you're looking for an always up-to-date website platform that's tailored for attractions, leisure, heritage and hospitality brands then just drop us a line.
