Celebrating Thrills: Sponsoring the UK Theme Park Awards 2024

Neil Lewin More 

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Neil
Owner

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At Semantic, we live and breathe the attractions industry, helping parks and destinations bring their magic to life online. That’s why we were delighted to sponsor the “Best Theme Park for Thrills” award at the 2024 UK Theme Park Awards and to have the privilege of presenting the award to the iconic Alton Towers Resort.

This category highlights the heart-pounding, adrenaline-filled adventures that make theme parks so unforgettable.

The theme park sector is vibrant and diverse, constantly evolving to meet the demands of visitors. From pushing technological boundaries to enhancing experiences to create unforgettable moments, theme parks aren’t just about delivering thrills—they’re about creating experiences that resonate with a whole range of guests.

We’re inspired by the creativity, dedication, and ambition of the attractions we work with. Here are some key lessons we’ve learned that might help theme parks and resort attractions going forward:

  • Levelling Up Experiences: Theme parks are masters of reinvention, constantly innovating to ensure visits feel fresh and exciting. Staying ahead of the curve is crucial in this highly competitive market.

  • Diversity of Offerings: The industry caters to an incredibly broad audience, from thrillseekers to families seeking magical moments. Parks must balance thrilling rides with immersive storytelling and inclusive experiences.

  • Accessibility is Key: Making attractions accessible to all—including those with mobility challenges, sensory needs, or other specific requirements—is essential to ensuring everyone can enjoy the magic.

  • Engaging Audiences Digitally: Parks are investing in technology not just for the on-site experience, but also to connect with guests online, build anticipation, and foster lasting relationships.

  • Sustainability Matters: With a growing focus on the environment, it was great to see some of the parks that are leading the way with sustainable initiatives .

These awards remind us how important it is to keep innovating, adapting, and delivering standout experiences—both online and in person.

Huge congratulations to the nominees for crafting incredible adventures that bring joy and excitement to so many. We're proud to be part of such a vibrant industry!

Learn more about the awards here: UK Theme Park Awards